Novelty
Novelty
Definition
Novelty names the currency of the fatigue-escape mechanism: the quality ("a more recent date and a more novel construction") whose consumption is the only stated cure for the "weariness and disgust" induced by tired objects. The concept enters the wiki through Thomas Hope's 1807 diagnosis of the fashionable furniture trade, where novelty is both escape and product: the trade's "incessant change of fashion which it stimulates and supports" makes the appetite for novelty the mechanism's renewable demand (see aesthetic-fatigue). Novelty is thus double-faced — as escape (what the fatigued eye seeks) and as engine (what fashion "stimulates and supports" to keep the cycle turning). Hope's own escape, the appeal to ancient-derived forms of "timeless quality," is itself 1807's new taste: the timelessness appeal is novelty wearing the costume of permanence (see the-antique, fashion).
The concept's system-level form is the spectacle's pseudo-novelty: in the society of the spectacle, "pseudo-events are immediately made irrelevant by the novelty-generation mechanism inherent to the spectacle" (Debord), and the spectacle "manages to recreate an artificial recomposition of daily life… with a façade of novelty" — "false novelty with its regeneration of the same images" (see spectacle). Its contemporary design-theory form is the avant-garde's "world of perpetual becoming" (Sadler's Archigram, via Odom) and the production-oriented practices whose "escape velocity" depends on the endless deployment and redeployment of methods — novelty as process rather than as product (see production-oriented-practices, productions).
Key Thinkers
- Thomas Hope — the founding diagnosis (1807): novelty as the fatigue-escape's currency and the fashion trade's product ("objects of a more recent date and a more novel construction"; the appetite fashion "stimulates and supports," pp. 154–155).
- Guy Debord — the pseudo-novelty critique: the spectacle's "novelty-generation mechanism" that renders pseudo-events "immediately… irrelevant," and the "façade of novelty" over recomposed same-images (The Society of the Spectacle, 1967/2021).
- Simon Sadler — the avant-garde form: Archigram's "super-modernist aesthetic and its avant-garde ethic: to promote a world of perpetual becoming. Endless permutations of existing forms or extreme outcomes for established methods" (via Odom 2018; not yet paged — see log).
- Charles L. Eastlake — the cycle form (1868): "so the fashion of taste goes on changing from age to age" — novelty institutionalized as the trade's renewable demand.
- Ellen Lupton & J Abbott Miller — the system form (1992/2006): novelty as planned obsolescence's engine — the stylistic update that "hasten[s] the replacement of objects not yet worn out"; the difference advertising manufactures between "otherwise indistinguishable" products.
Related Concepts
- aesthetic-fatigue — the mechanism novelty answers: the only stated cure for disgust.
- fashion — the institutional engine: novelty is what fashion cycles deliver and consume.
- obsolescence — the system consequence: planned obsolescence as the industrial organization of the novelty appetite.
- taste — the faculty whose "ever-changing and elusive nature" (Taylor & Preston) makes novelty a value rather than a mere attribute.
- spectacle — the pseudo-novelty regime: "false novelty with its regeneration of the same images."
- the-antique — novelty's costuming: the "timeless quality" appeal as novelty in permanence's dress.
Source Support
Sources in the wiki that discuss this concept:
- Household Furniture and Interior Decoration (Hope 1807/2006) — the founding source: "no other means to escape from the weariness and the disgust which they occasioned, than an instant change for other objects of a more recent date and a more novel construction" (p. 154); the trade's economy organized around the appetite fashion "stimulates and supports" (pp. 154–155).
- Productions: spatial practices, processes, and effects (Odom 2018) — the avant-garde process form: Schumacher's "innovation involves more than radical newness" (the avant-garde's mutation/selection/refinement cycle) and Sadler's "world of perpetual becoming" as the 1960s genealogy of the production-oriented novelty-appetite — novelty as process ("endless permutations of existing forms or extreme outcomes for established methods") rather than product.
- Streamlining: The Aesthetics of Waste (Lupton & Miller 1992/2006) — novelty's industrial-system form: streamlining "served to accelerate a product through the cycle of purchase and disposal, stimulating sales and hastening the replacement of objects not yet worn out" (p. 206); "The continual stylistic update of consumer items such as refrigerators, toasters and cars shortened their life span and ensured their rapid replacement by new models" (p. 210); advertising as the "lubricant" that "created desire for new products and generated emotional differences between otherwise indistinguishable ones" (pp. 206–207). Here novelty is engineered at the point of style rather than the point of use: the object is made old before it wears out — novelty as the difference advertising manufactures between "otherwise indistinguishable" things (see obsolescence, creative-waste, consumerism).
- 'House Beautiful': Style and Consumption in the Home (Madigan & Munro 1996/2006) — novelty's household-level pull against use-value: "the belief that things should be selected for utility and comfort competing with the desire for things which are new and look new" (p. 226) — the novelty appetite documented inside the very households that reject consumerism ("the idea that consumerism is something to be rejected and yet to be seen as out-of-date, or old-fashioned is a personal condemnation," p. 226), confirming at interview level what Lupton & Miller's system-level analysis predicted (advertising creating "desire for new products") while showing its internal contradiction: the same respondents disavow the appetite that shames them. Novelty here is not the trade's engine (Hope) or the system's code (Debord, Lupton & Miller) but the consumer's own contested desire — coexisting with utility, not replacing it (see use-value, fashion, respectability).
Open Questions
- Is novelty an intrinsic property of objects (new construction, recent date) or a relational effect (the eye's habituation making anything old)? Hope's escape-consumption presupposes the object property; the fatigue mechanism suggests it is the eye that manufactures novelty by exhausting it.
- Can production-oriented practice (production-oriented-practices) produce novelty as effect (Odom's "ongoing spatial effects") without falling into the spectacle's pseudo-novelty ("false novelty with its regeneration of the same images") — or is serial production the very mechanism Debord diagnoses?